Equestrian fashion is a growing trend in the UK, with sales of equestrian clothing and accessories increasing by 15% year on year. The trend is driven by the popularity of equestrian sports such as polo and horse riding. The UK is home to a large number of equestrian events and competitions, including the Royal Windsor Horse Show and the British Showjumping Championships. The rise of social media has also played a significant role in the growth of equestrian fashion, with influencers and celebrities showcasing equestrian-inspired clothing and accessories on their social media platforms. Asos has seen a significant increase in sales of equestrian-inspired clothing and accessories, with the brand’s equestrian collection featuring a range of stylish and functional items, including riding boots, hats, and scarves. The brand’s equestrian collection is designed to appeal to both men and women, with a focus on high-quality materials and attention to detail. Asos has reported that the majority of its equestrian sales come from women, but the brand is working to increase its appeal to men as well. The brand is also exploring new ways to engage with its customers, including the use of social media influencers and celebrity endorsements. Asos has partnered with several high-profile celebrities, including Kate Moss and Alexa Chung, to promote its equestrian collection.

Riding boots have become a staple in many people’s wardrobes due to their comfort and versatility.

The Rise of Riding Boots

Riding boots have experienced a significant resurgence in popularity over the past few years, with many retailers reporting a substantial increase in sales.

The hashtag has become a cultural phenomenon, with many users sharing their own stories and experiences.

The Rise of the HorseGirl Phenomenon

The HorseGirl phenomenon has taken the internet by storm, with the hashtag

The Origins of the Movement

The HorseGirl phenomenon is believed to have originated on TikTok, where users began sharing videos of themselves talking through their outfits for a day at a livery yard. These videos showcased the riders’ passion for horses and their dedication to the equestrian lifestyle. As the movement gained momentum, users began sharing their own stories and experiences, including their favorite horses, riding styles, and equestrian-related challenges.

The Diverse Community

The HorseGirl community is diverse and inclusive, with users from all over the world sharing their experiences and stories. Riders and non-riders alike are represented, and the hashtag has become a platform for people to connect with others who share their passion for horses.

The couple has been spotted together at various events, including the 2022 Met Gala, where they were seen riding horses together.

The Rise of Equestrian Fashion

The equestrian trend has been gaining momentum in recent years, with celebrities and influencers embracing the style and aesthetic of horse riding. From high-end fashion brands to streetwear labels, the equestrian trend is being showcased in various forms.

Equestrian-Inspired Fashion

Equestrian-inspired fashion is not limited to just clothing. Accessories such as hats, scarves, and belts are also being designed with equestrian elements.

Celebrity Endorsements

Celebrities like Bella Hadid and Adan Banuelos are helping to popularize the equestrian trend. They have been spotted together at various events, including the 2022 Met Gala, where they were seen riding horses together. Bella Hadid’s equestrian style is characterized by her love of tweed jackets and riding boots. Adan Banuelos is a rodeo star who has been featured in various equestrian-themed fashion campaigns.*

The Influence of Social Media

Social media platforms such as Instagram and TikTok are playing a significant role in promoting the equestrian trend. Influencers and celebrities are using these platforms to showcase their equestrian-inspired fashion and lifestyle.

The equestrian aesthetic has been a staple of luxury fashion for decades, but its appeal extends far beyond the high-end market. The equestrian look is now being adopted by the high street, with many retailers offering equestrian-inspired clothing and accessories.

The Origins of the Equestrian Aesthetic

The equestrian aesthetic has its roots in the 19th century, when the aristocracy and upper classes would often wear clothing and accessories inspired by the horse riding culture. The look was characterized by rich fabrics, intricate embroidery, and ornate details.

Embracing the Elite: How Luxury Hobbies Are Redefining Class and Culture.

The Rise of Luxury Hobbies

In recent years, there has been a noticeable shift in the types of hobbies that people are taking up. Gone are the days of traditional pursuits like sailing, polo, or horseback riding, which were once the exclusive domain of the wealthy. Instead, people from all walks of life are now embracing activities that were previously reserved for the elite. Sailing, for example, has become a popular hobby among young adults, with many taking up the sport as a way to escape the stresses of modern life. Similarly, activities like polo and horseback riding have seen a surge in popularity, with many people taking up these sports as a way to connect with nature and challenge themselves physically.*

The Cultural Significance of Luxury Hobbies

But what’s behind this shift? Sociologist Dr. Gaby Harris suggests that the fascination with luxury hobbies is a “cultural recognition of class inequality.” According to Harris, this phenomenon is not just about people wanting to emulate the wealthy, but rather about a deeper desire to understand and address the social and economic disparities that exist in our society. Harris argues that the marketing of luxury hobbies is often designed to create a sense of exclusivity and elitism, which can perpetuate class inequality. For example, the marketing of après-ski wear as a fashion statement miles from the slopes is a classic example of this phenomenon.*

The Impact on Class Inequality

So, what’s the impact of this shift on class inequality? Harris suggests that the rise of luxury hobbies is a double-edged sword.