Not looking for the right fabric.
The fabric, or material, of a horse rug is important. The wrong fabric will either be too heavy or not warm enough. It’s also vital that the material is breathable and waterproof!
If you’re looking for a lightweight cotton bedsheet that you can just throw in the washer when it gets dirty, this isn’t going to be your best bet. Cotton rugs are great for milder temperatures but tend to get heavy when wet and will take longer to dry once they’re taken off your horse after riding. They also don’t breathe as well as other fabrics which means your horse may get sweaty under it (not ideal).
On the other hand if you want something heavier like wool – which can keep them warm even in extreme temperatures; there are many different types of wool so make sure you know what’s best for each person’s needs before making a decision!
Not getting a rug that fits.
One of the most common mistakes we see is people getting a rug that’s too big or too small. Your horse needs a snug fit to stay safe, and if it’s too big, they will rub their shoulders or scrape their elbows on the edges. If it’s too tight, they’ll be miserable and irritated when they wear it.
To make sure you get one that fits your horse perfectly, there are some things you can do:
- Make sure you measure from chest to tailbone to find out how long your horse is. Then multiply this number by 2 for the width of the rug needed (for example, an 84″ chest measurement would require a 168″ blanket). You should also take into account whether your horse has particularly wide shoulders or not.
- When measuring your horse’s neck girth (the circumference around his/her neck), don’t forget to factor in how much room he/she needs around his/her nose as well—you want plenty of space here so as not to irritate their eyes while they’re wearing the blanket!
Getting a rug that doesn’t fit your horse’s needs.
Here are some of the most common mistakes people make when buying horse rugs:
- Getting a rug that doesn’t fit your horse’s needs. When it comes to horse rugs, size matters! The right size will keep you warm and dry while also offering protection from wind and rain. But if you have an oversize blanket that falls off easily, your pony will be cold and wet in no time flat.
- Buying a cheap model that won’t last long enough to make it worth your while. You might save some money at first, but those savings could cost you more than twice as much in repairs over the long run (not to mention frustration). If possible, try out several different types before settling on one for yourself—you might find one style fits better than another or works better for specific elements like rain or wind protection on certain days of year (or even seasons!).
Not understanding fabric technology.
There are a lot of different types of fabrics available on the market, and it can be confusing to know what each one is designed to do. This can lead to you buying a rug that’s too hot or not warm enough, or one that doesn’t last long enough—but understanding fabric technology will help you avoid this!
Fabric technology is a way of describing the fabrics used in rugs, so it will tell you what kind of material was used and how it works. The way fabric feels when you touch it tells you whether or not it’ll provide adequate insulation for your horse during cold weather; if its surface feels rough, like jeans or corduroy pants would feel after wearing them for years on end, then chances are good that there won’t be much insulating value either (although some rugs have insulation sewn into their outer shell rather than being added as an extra layer). Not all materials absorb moisture well either…
Buying something generic because it’s cheaper.
If you’re buying a horse rug, don’t skimp on quality. In fact, don’t even bother looking at anything that’s not made by a reputable brand or hasn’t been thoroughly vetted by an independent third party (like Horse Journal).
In the long run, it doesn’t matter if that $3 generic blanket seems like a bargain: it will cost you more money in the end because it won’t last long and you’ll have to replace it sooner. The best way to make sure your horse is warm and cozy all winter long is through careful planning—and that means doing your research before buying anything!
Buying something you don’t need.
- You don’t need a new rug.
In fact, there are many reasons why you might not actually need a new rug for your horse.
If you have an older horse that is in good health and only sees the occasional cold snap, then he may not require any additional protection from the elements than what he already has.
If your horse spends most of his time in a dry stable with access to hay and water, then purchasing an expensive winter blanket is likely unnecessary as well.
If you live somewhere where it rarely snows or rains during the winter months, then buying an expensive waterproof liner with thermal properties may not be necessary either (although we still love them).
Buying something that doesn’t fit your brand.
Your brand is important. Take the time to create a relationship with your audience, and make sure that every piece of content you create is consistent with the general aesthetic of your brand.
It’s not just about colors and styles; it’s also about fabric type, size range, and even price point. Think about what you want to convey as a business—do you want to be known for being cheap? Or do you want to offer high-quality products at an affordable price?
It can be challenging for small businesses who need to build up their customer base before they can afford a large marketing budget. But the best thing any business owner can do is start small by asking themselves: What are my customers looking for? How can I provide it in a way that works well within my budget?
It’s worth taking the time to get this right!
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